Quantitative research is defined as research obtaining data in a form that can be represented by numbers, so that quantities and magnitudes can be measured, assessed and interpreted with the use of mathematical or statistical analysis. This form of research gathers data using questionnaires, phone surveys and intercepts. Hebert Research specializes in the following forms of quantitative research:

Intercept – Intercept surveys are ideal for use at special events or when conducting research on a specific location. Used properly, they can pinpoint differences and provide excellent information to a client.

Mail – Traditional mail surveys continue to service and important role in market research, being able to reach a large number of individuals with relative ease.

Online – Since 1996 Hebert Research has been one of the pioneers of online market research. In addition to fielding online questionnaires, Hebert Research is able to generate response rates significantly higher than those of competing firms.

Telephone – The primary data collection method of the past several decades, Hebert Research maintains a dedicated telephone interview department in-house.

Usability Labs – Hebert Research maintains a nine-station usability lab for product testing, data collection, surveys, and other types of research.